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Why content IS king: confessions of a Google spammer

Originally posted on Samuel Pavin:

Ryan McGuire.Friends face 3.CC0

Disclaimer: This post was written by Jeff Deutsch and originally published on inbound.org. The original post can be read here:  Confessions of a Google spammer

The message of this post aligns with our philosophy of creating content and messages in order to reach out to customers. Beyond spamming and dark tactics, Google and other search engines keep adapting and evolving, moving towards making actual content – original, well-built – the number one currency for outreach and inbound marketing. 

Have a read and remember, content is king! 

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.

This blog post will tell you exactly why…

My Mindset in 2009

I never wanted to spam the Internet. Google made me…

View original 2,640 more words

Let's explore picture. This is sams town

Embark on an adventure!

The world is mild. Earth has been mapped, internet allowed us to discover every single part of it – and more.

Where is the unknown nowadays? Mars? The universe or the deep sea?

Maybe, simply on our doorstep. Startups are thriving, not only because of fashion, not only because of a new way to work but also because they now represent an adventure, at least in the world of business.

Let’s embark on an adventure! Let’s rock the startup world!

Let's explore picture. This is sams town

Medieval Digital on thisissamstown.com

The new and medieval world of digital

Medieval Digital on thisissamstown.com

The “new” world created through the digital age.

This post comes as a short take on an old – but still so valid – article from Katharine Viner on “[…] journalism in the age of the open web” (on theguardian.com). As Pettitt says, we are now living in a world that is more medieval, old-fashioned, than anything. Another quote – not from this text – said “the smarter the phone, the dumber the people”. Digital has made information a lot more available, communications have expanded so much. But at the same time the foundations remain word of mouth 2.0. Which is where digital’s failure lies: telling the truth out of the massive amount of information, rumours, etc … pushed online every second.
That is where digital journalism’s challenge – and opportunity – is. Keep up with the flow but bring certainty to it.

Kickstarter post on thisissamstown.com

How to Run a Kick-Butt Kickstarter Campaign

Kickstarter post on thisissamstown.com

Since Kickstarter launched just over five years ago, investors have pledged more than $1 billion dollars to help fund the thousands of creative projects featured on the crowdfunding platform. While these projects range in scale and success, entrepreneurs and small businesses are turning to Kickstarter to grow their brand and tap into the fast-paced, modern approach to fundraising.

To run a successful Kickstarter campaign, there are a number of tried and true tips and guidelines to follow. Planning and funding before launching a campaign as well as following Kickstarters’ rules are just a few smart ways to accomplish your fundraising goal. Read for more details about Kickstarter as well as pro tips for your startup campaign.

 

Kickstarter Success on Thisissamstown.com

 

 

[This post was originally published on The Payroll blog, by SurePayroll – original post here]

Digital Detox on Thisissamstown.com

Back to stone age, a digital detox with #TCMarcia

I know storms. I know gales. Being born in Brittany, I have been used to strong winds, massive waves crashing inland, bad weather overall. I even celebrated a new year, when living in Scotland, stuck in my flat, seen waves the size of a two-storeys building crash inland, pushed by winds blowing at 170 km/hr.

This was nothing.

I had never faced a cyclone. I have found myself in one now with Marcia, the tropical cyclone hitting Queensland.

A cyclone is a traumatizing experience. And beyond that, puts things back into perspective.

Home alone

With due respect to Macaulay (borrowing the title of this major piece of art), sitting home, waiting for and going through a cyclone involves little fun. From getting ready to following the forecasts before just sitting it and feeling the damage, the overall experience proves a long frustrating run more than anything.

Furthermore, with the power going down – and the internet – a window on the outside disappears. When the phone network falls as well, reaching friends and family becomes impossible.

I was listening, yesterday, to an interview made by Jason Roulston, at Just Digital People, and one point mentioned was that making (lots of) money does not matter much in the end if it means that it keeps you away from friends and family.

Call it the Scrooge principle for instance. Your gold can’t offer you a beer or give you a hug.

As true as it is, it also felt like so déjà-vu and common logic for me after more than 15 years of working and never really gunning for the money.

But it needs to be said. And repeated. Again and again. Reflecting on it now, I could say that again a thousands time. People are key. Not the money. And when your neighbourhood is being torn to pieces, regardless of origins or riches, comfort is only to be found in them, people.

Which, in the end, makes the experience more traumatizing when even phone lines are down and you can not reach people.

Digital desert

A digital desert. That is what happens when the Internet is down and so is the phone network.

Following on my previous point, this desert proves the worst as it makes it impossible to check on family and friends and prevents from reassuring them as well.

People end up waiting and wondering … .

This is the time when smartphones prove either dumber than dumb phones and the old fashion radio becomes the most wanted piece of tech around. Talk of a jump back in time by almost twenty years.

Beyond not being connected anymore, this sheds some light on how fragile digital jobs can be. No internet, no data, no way to work … . Just because of an outburst of wind and rain.

But this is only frustrating. The unsettling side of it is going from information overload to nothing.

With the internet running, I could see the forecasts, the tweets, the (scary) evolution of the cyclone up to category 5 as hours were passing. But once everything crashed and the cyclone was there, no information were to be found anymore apart from general radio reports.

All of a sudden, people find themselves in the dark.

This is an experience similar to looking at someone throw a punch, in slow motion, when the target is your face.

You know it is coming, you see it, can think of how bad it will hurt, take time to look at the ring on one finger which is going to butcher your cheek but you have no chance at all to avoid it, do not know what the exact outcome will be and how badly you will be hurt.

We could follow Marcia, define the course, the fact that it would hit hard but then … . Nothing more but a blank space and questions.

Make the call

Back to business, somehow, this also translates in everyday’s life. Be it on a personal side or at work.

I am often stunned (or pissed off) seeing people sticking to email and holding on to it like their life depends on it. For one major reason – which also helped texts and messaging apps grow that much – people fear speaking to people.

We live in a world where people would rather send a dozen emails, asking a dozen questions, rather than just place a call and sort things out in a matter of minutes.

Yet, in a crisis situation, with phone lines down, when being able to place a call becomes the only way to know about the safety of loved ones, priorities change. Calling turns into a necessity.

I place calls. And being stuck, not able to call when I am wondering whether my family is safe makes it even more unbearable.

This is a cry for all stupid spammers out there, grow some heart (…) and use your phones when that is so easy to do it.

TBC …

To be continued. Shit happens – and is due to keep happening. Life is just a matter of keeping track of  priorities and of what matters most.

Family is key and so are friends. Technology, if massive, finally weak and not necessary. Guts, lost for many in the workplace but maybe found by others.

That is one take of that experience. Some people suck, some are great but the best ones always shine in darkness and prove amazing when crisis strike.

I love digital but, hey, people, remember it is just a tool.

The competitive advantages of startups on Thisissamstown.com

The competitive advantages of startups

Startups are the new darlings of job seekers, investors and markets. But what makes them so different and, first, more capable of achieving success in an ever growing competitive world.

They collaborate and work as a team

As opposed to traditional companies, this may be the number one feature that makes startups so different from corporations.
People – and departments – talk to each other, work together, in one word, collaborate.
Just compare it to a traditional model where, for example, the technical guys show mostly disdain for the marketing guys (who spend the money they are “creating”) and vice versa (marketers unhappy to work with people who can not explain what they are doing with real words … ).
As bad a joke as it sounds that is everyday business in far too many companies at the moment and something startups do not have to cope with. They are built on the actual principle of collaboration and sharing. Even with extended teams, even with staff dispersed all other the world.

They fail and rise again 

Startups are based on people, often a small amount and for a noticeable amount of them often built on a business model still to be validated. Recipe for failure ?
Maybe but not necessarily since these companies also know they may be wrong or could fail and that is part of their DNA. Which also means that with agile structures and agile minds, they are ready to pivot and completely turn around their whole business fast enough to avoid failure. Or rise from that crash with an other product/business already on the launchpad.
Since failure is definitely part of the startup equation, so shall be plan B, C, D and so on. And feel free to add numbers, invent letters or use visuals to name all the other backup plans.

They are eager to succeed 

With the risk of failure comes great will to succeed. A startup is a business run by a commando team all striving towards this one goal of making the company a success.
In real life that means not delaying this sensitive call or questioning sending this note to a customer. That also means going the extra mile to reach people and getting creative. Without the power of a renowned brand behind them, without a strong presence on the market or famed references, people have to make the difference. And find new ways to reach out to the most inaccessible contacts and make the most of every single opportunity to pitch, present or just get in touch with potential customers, advisors or ambassadors.

But … 

Beyond these advantages, startups need not to get lost and stick to basics.
Do you want unicorn employees or do you actually want people bringing in ideas but also participating in the reflection and adding value? Not just knowing it all and not developing – their own selves and the company.
Do you also need to burn funding on the perks race or rather on making sure the company can keep offering these perks forever ? That is staying in business and growing.
Last, depending on your market and product, do not burn your one shot on an MVP – make it an acceptable product at least.
And keep kicking giants in the … business!