Social media management 101: use a dashboard, use Hootsuite

Social media management on Thisissamstown

Most people engaged in social media management will tell you the same, you should use dashboards (like Hootsuite which I am focusing on here) and other tools to make your daily life easier. With an ever-growing base of tools and social networks, having one place to rule them all (or some of them at least) does make a lot of sense when looking for efficiency. Managing several profiles across just as many social platforms can become near impossible – or, at least, seriously time-consuming – if not using dashboards like Hootsuite.

Hootsuite main features: social media 101

I have been using Hootsuite for years now and I keep recommending it, especially to beginners, because the tool’s features also act like a tutorial for social media management. From the ability to shorten links to the scheduling of content or the analytics attached to your activity.

Here are a few top Hootsuite features – and must-do – for every social media manager.

Hootsuite: Mobile and Web App 

Hootsuite is available on various devices, through the web or apps. Although they may not offer all the same features, your accounts are still synced so no matter which device you’re using, you’ve got the most up-to-date information. The most important feature of the mobile app is the notifications. From a strict community – or social media – management, you can be alerted to tweets and messages even if being on the go.

This may sometimes create some hassle but it is also crucial from a customer service and experience point of view.

Scheduling Content

Firstly, please note that scheduling is not automation. Strict automation, for example having an automatic direct message (DM) sent to every new follower on Twitter should absolutely be banned.

Why? Do you really like to get dozens of spams everyday in your mailbox? Question answered.

Scheduling, if not mandatory, is a major time-saving functionality. And a strategic tool.

You can not shoot all your content out at once when you are online. At the same time, you can not be available 24/7 on all social platforms. Hence, for the sake of spreading out your content, saving time and reaching a larger audience, the need to schedule it. Hootsuite gives you this ability to create a tweet or a post (LinkedIn, Facebook, …) and define a specific time for each tweet/post to be sent. To make it even easier for beginners, there is an auto-schedule feature which allows you to create your content and let Hootsuite ensure posting it at the best time to reach the most of your followers. Magic!

Shorten your links

Back to basics, shorten your links!

Twitter only allows 140 characters; why spoil some of these on posting full urls? Hootsuite has a built-in link shortening option (ever seen some links?) available when composing your post. Just paste your link and shorten. Not only does it save space for your content but also adds analytical capabilities (Hootsuite analytics coming next) and you can also customise the links to make them easy to remember and share or even for tracking purposes.

Big data and Analytics

We live in a data world. Whether you are speaking growth hacking, data science or just social media strategy, data are at the core. Base your decisions on actual facts and figures.

With Hootsuite, you have a range of reports available, some for free, some through paid options, covering everything from your Twitter following (the one vanity metric) to clicks on your links (see previous chapter).

One of the challenges of social media being reporting and ROI, make use of every opportunity to gather data and use them to assess your goals/results and make educated decisions for the next steps to take.

Last but definitely not least, searches. It is in fact the most important feature on Hootsuite – and advice for social media. Search and explore. Keep track of tags, mentions, topics or people in your circles. 

You may see the people speaking about “listening” being even more important than sharing or posting on social networks. 

This is a rule of thumb. Do not go out making noise when you do not know what you are talking about. 

Create Streams for hashtags or keywords

This is one of my favorite features of Hootsuite: the ability to save a search as a stream. Like the Twitter timeline, the feed keeps updating.

The uses of this feature are numerous. Whether you use it to keep track of your competition, a specific hashtag, things happening in your industry, in your region, etc. You can also use it to stream the tweets from people you have gathered in a Twitter list.

Twitter lists will certainly become a massive tool for you as you progress too.

Why? As your account(s) grows, so do usually the number of accounts you follow, creating a fast-running timeline which becomes increasingly difficult to read and curate.

Twitter lists do allow to create boxes/folders making it a lot easier to cut through the overall noise.

Having used and tested a fair amount of tools, I have become a Hootsuite ambassador and keep recommending it for the same reason: it is the Lord of the rings of social media.
The one tool to manage them all.

And a tool you get get started with for free, prior to accelerating and going pro.

You’re now set and ready to go. Open you Hootsuite dashboard and start going professional on social media.

Join the Hoot gang and get in touch anytime!

Rant: Funding raised and valuations, the startup hype bubble

Startup hype bubble on

Hype and unicorns

Startups now become unicorns, everyday valuations go through the roof and the tech journos put funding news on a pedestal.

However, just let go of the noise and headlines for a second. What do you get at the end of the day?

A fait amount of bullshit and not necessarily results.

Funding and valuation have become the ultimate fantasy in the startup world. But is the point of any company out there not to actually MAKE money? Companies are born and die but they share the same goal: generating revenue and creating value.

Yet, startups have been allowed to play with millions and burn them for the past 10 years while the world would not care.

The “bubble” so many are speaking about at the moment is here. Created by letting kids in at an open bar and making it a trend.

The bottom line of this trend: the hype allows the “cool” kids to get millions when the companies with a business plan do not manage to raise the few do-or-die hundreds of thousands of dollars they would need to pass the tipping point and generate revenue – and profit – out of a solid business model. Yes, most founders I know do not have time to ask you what your superpowers are as the one and only question when recruiting but are rather interested in your background, achievements and personality.

News outlets are highlighting this trends too but seemingly for the sake of it when tech “writers” keep producing pieces about funds raised at the same pace, alternating with the neighbour’s – or drinking buddy – latest “tech”/fun/random project.

The bubble is there. It is just not a financial one, just a hype one.

Startup life (picture)

No words needed – startup life

Picture Startup life for Thisissamstown

Zen garden photo for Thisissamstown

Enjoy a moment of peace

Zen garden photo for Thisissamstown


A video worth £250,000?


A video pitch for an equity crowdfunding.

Nameloop Glasgow-based innovative startup is crowdfunding via the number one platform in the UK, Crowdcube.

Seasoned investor? Wantrepreneur? Have a go and check it out at

Invest and share!

Featured Image -- 531

Why content IS king: confessions of a Google spammer

Originally posted on Samuel Pavin:

Ryan McGuire.Friends face 3.CC0

Disclaimer: This post was written by Jeff Deutsch and originally published on The original post can be read here:  Confessions of a Google spammer

The message of this post aligns with our philosophy of creating content and messages in order to reach out to customers. Beyond spamming and dark tactics, Google and other search engines keep adapting and evolving, moving towards making actual content – original, well-built – the number one currency for outreach and inbound marketing. 

Have a read and remember, content is king! 

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.

This blog post will tell you exactly why…

My Mindset in 2009

I never wanted to spam the Internet. Google made me…

View original 2,640 more words