Startup normality ?

Life and startup advice : Screw what most people think is “normal”

PARANORMAL NORMALITY

Losing millions … of time

Lack of time

Time is the new currency.

Or so they say. Time has indeed become so important in our society and everybody seems to be lacking it.

However, have things really changed that dramatically over the years that time is so scarce nowadays ?

I wonder … .

 

 

Fancy being rich ? If time is currency then stop throwing away millions!

The era of the typewriter and the future of writing

Typewriter vintage

We live in a new era. A modern era of technology, connected tools – the Internet of Things – phones smarter than their users and definitely a time of numerous and fast changes.

Still, having a quick look through the window of my Mac, the world seems to be going backwards on some specific matters.

Writing on billboards

I do write. Using various tools and even a pen and paper. Which does create an awesome amount of frustration when I have to then type the whole 2000 or so words I have hand-written … .

But, at the same time, computers do offer less and less appeal for writing.

From a crashing Word to a WordPress interface, the dedicated writer has to cope with either bugs or noise. And that goes without mentioning the many keeping a Facebook or a Twitter open.

In the end, the writing world found itself longing for the old times of the white, blank, page.

Novelty or re-invention ? 

The wish for an old-fashion white page has driven various developers and entrepreneurs to develop an answer to these new needs, the back-to-basics digital white page.

The writer in me can now benefit from a digital haven while giving birth to new stories or just putting a few bits together to create this post.

Is it the new vintage ? WordPress offering a “distraction-free” interface, the likes of Blogo boasting a “blank” design and so on. The latest tool, Desk, being the tool I am using to write down this piece.

I want a typewriter

I do actually would like to use a typewriter. Why ? In order to ensure using a tool only fit for one task – but also a tool dedicated to this one task. Further than the point about avoiding distraction (it is mainly a matter of turning off notifications and not get struck by a sudden Twitter FOMO) just for the sake of benefiting from a free mind.

I started writing with a pen and a notebook. This encompasses writing in the sense that not only was it quick to take notes, add memos or just write a wee piece while stopping at a terrace for a few minutes but also because it was a relaxing experience.

And now, I want a typewriter. Not that I fancy having to type and retype (later, on my Mac) but for the sake of using a dedicated tool. And halfway between the laptop and the typewriter, I came across the Hemingwrite. I now want a typewriter.

The essence of writing 

Writing is more than a job, a duty or a constraint. At least, it has to be.

Content or inbound arketing, Growth hacking, and the next one(s); regardless of names, the current trend implies the creation of an awful amount of content. Hence writing as an industrial process.

However, writing should remain an experience, a pleasure and not a cold, almost mathematical, process of putting together a set of 5, 7 or 10 tips for startups or social media marketers.

A university teacher told me once that language is music. If the music does not sound right then the sentence is wrong. The same goes with writing.

So, with a trend to seek this old fashion notebook quietness, may we also hear some old fashion writing music.