This post comes as a short take on an old – but still so valid – article from Katharine Viner on “[…] journalism in the age of the open web” (on theguardian.com). As Pettitt says, we are now living in a world that is more medieval, old-fashioned, than anything. Another quote – not from this text – said “the smarter the phone, the dumber the people”. Digital has made information a lot more available, communications have expanded so much. But at the same time the foundations remain word of mouth 2.0. Which is where digital’s failure lies: telling the truth out of the massive amount of information, rumours, etc … pushed online every second.
That is where digital journalism’s challenge – and opportunity – is. Keep up with the flow but bring certainty to it.
Since Kickstarter launched just over five years ago, investors have pledged more than $1 billion dollars to help fund the thousands of creative projects featured on the crowdfunding platform. While these projects range in scale and success, entrepreneurs and small businesses are turning to Kickstarter to grow their brand and tap into the fast-paced, modern approach to fundraising.
To run a successful Kickstarter campaign, there are a number of tried and true tips and guidelines to follow. Planning and funding before launching a campaign as well as following Kickstarters’ rules are just a few smart ways to accomplish your fundraising goal. Read for more details about Kickstarter as well as pro tips for your startup campaign.