Huawei announced today that they are to launch their P10 and P10 Plus smartphones in Australia on May 25. And as they said, “Huawei puts a photography studio in your pocket”.
Richard Yu, CEO of the Huawei Consumer Business Group, said: “With Huawei P10 and P10 Plus we have created a smartphone that revolutionises and redefines portrait photography. Thanks to the evolution of our partnership with Leica Camera, users now have an incredible Leica front camera on their Huawei device in addition to the rear. To match this innovation inside, Huawei’s partnership with Pantone Color Institute ensures that the devices are equally as beautiful on the outside. The HUAWEI P10 and P10 Plus are smartphones that are as fashionable as they are functional.”
Huawei P10, the photography studio
The Huawei P10 and P10 Plus take smartphone photography to a new level. The Leica Dual-Camera 2.0 (Dual-Camera 2.0 Pro on the P10 Plus) incorporates an all-new precise 3D facial detection technology that enables quicker, more accurate feature recognition. To ensure each one of your photos captures the right light, the P series include dynamic illumination, an all-new auto-sensing algorithm that tracks lighting and adjusts shutter speed, auto white balance and more. There have also been advancements with the natural bokeh effect with the new depth-of-field algorithm creating sharper, clearer and more vivid colour combined with an elegantly blurred background. For perfectly clear, crisp portraits, the P series 12-megapixel RGB and 20-megapixel monochrome lenses feature Hybrid Zoom with an autofocus system. The RGB lens also includes Optical Image Stabilisation.
Everyone loves a great selfie – do they not? And the “selfie” market is also huge in China – so now, for the first time, the P series includes a front facing Leica camera. The F/1.9 aperture 8-megapixel Leica front camera includes an all new sensor that captures more light, making it great for selfies day and night. A smart sensor – the adaptive selfie – is also able to detect whether there are single or multiple subjects and switch to wide angle mode accordingly.
The Huawei P10 Plus features the Leica Dual-Camera 2.0 Pro Edition. This includes new SUMMILUX-H Leica lenses with a larger F/1.8 aperture and higher optical capability. These versatile lenses capture sharp close-ups, quick action shots and more light in low-light conditions.
Look good, feel good
As well as setting new standards in smartphone photography, the P series is the new Huawei benchmark for style and design, built around ultra-slim, lightweight bodies, with smooth rounded curves and with the cameras flush to the casing. The fingerprint sensor has now moved, subtly hidden beneath the glass of the front screen for additional screen space and new functionality.
The P10 will be available in three colours in Australia. Graphic Black, Dazzling Blue (exclusive to Optus) and Gold (exclusive to Vodafone). The Dazzling Blue was developed in conjunction with the Pantone Colour Institute and features a hyper diamond-cut finish that adds a stunning glow effect. The P10 Plus will be available in Graphite Black.
Like the Huawei Mate 9, the Huawei P10 and P10 Plus were designed with the powerful Kirin 960 chipset and EMUI 5.1 to deliver maximum performance and efficiency for an uncompromised experience over the lifetime of the device. The P series leverages a machine learning algorithm to learn how you use your phone and Huawei Ultra Memory uses this data to anticipate app usage and intelligently manage RAM – so the apps and services used most often load faster.
The P series also use the SuperCharge technology from the Huawei Mate 9, which is not only amongst the world’s fastest rapid charging systems, it also includes 5-gate protection to manage charging, monitor temperatures and reduce risks. Additionally, the new advanced antenna technology delivers the best possible network connectivity for data-intensive tasks on the go – whether it is gaming or streaming your favourite series.
Mark your calendars – and get ready to ditch your current carrier, maybe – the new Huawei P10 will be available from Vodafone, Optus and Virgin Mobile from May 25 (SRP $899). Additionally, the Huawei P10 Plus will be available from selected retailers from the same date (SRP $1099).
ABOUT HUAWEI AUSTRALIA
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2015. Sixteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
As a KOL (Key Opinion Leader) for Huawei, I can be invited to take part in various corporate events both produced by Huawei, as well as any other corporation. While Huawei, partners or other corporations may cover my travel expenses to these events, I’m not a paid spokesperson for Huawei or any other company; as such, nothing I say or write about is in any way required, nor forced by Huawei. My opinions whether related to products or companies, both positive and negative, are mine; and mine alone.