Medieval Digital on

The new and medieval world of digital

Medieval Digital on

The “new” world created through the digital age.

This post comes as a short take on an old – but still so valid – article from Katharine Viner on “[…] journalism in the age of the open web” (on As Pettitt says, we are now living in a world that is more medieval, old-fashioned, than anything. Another quote – not from this text – said “the smarter the phone, the dumber the people”. Digital has made information a lot more available, communications have expanded so much. But at the same time the foundations remain word of mouth 2.0. Which is where digital’s failure lies: telling the truth out of the massive amount of information, rumours, etc … pushed online every second.
That is where digital journalism’s challenge – and opportunity – is. Keep up with the flow but bring certainty to it.

Freelance by @SPGroupLtd

Going Freelance

Freelance by @SPGroupLtd

After years of providing internal and external consulting, to colleagues, customers, business partners and startups, I am setting up shop and offering to assist with marketing, business development and digital management.

Needing to review your brand’s presence on social media, develop a strategy ? Or looking at additional resources for content creation, copywriting or just managing the tools and presence. Translation (English/French) is also available.

Wanting to get in touch with customers and have real discussion ?

Feel free to get in touch for a chat & a quote : @sampavin / @SPGroupLtd or via email samuelpavingroupltd [at] gmail [dot] com

Dead to the world (of WordPress)

Heartbeat sams town wordpress

Heartbeat – no heartbeat – heartbeat – heartbeat … back to life. Social Media life.

A short post to signal my being back from the darkest corners of life (hell ?) … or not. That is depending on the reading of activity and workload associated with not taking the time to finalize the dozen of draft articles I have in here.

Quite the worst example of social media practice.

While keeping a good Twitter activity, a fair one while curating topics (Entrepreneurship in the World, on, my blog dedication has been so low I can but be ashamed of my very poor social media management.

Because as part of the tools set I am using, the blog is the place where my very own content can be shared and not only in a limited 140-characters style.

As part of a social media strategy, any company/individual shall have a place where ideas can be developed.

Indeed communication – the real-life one when people speak to each other – is mainly based on the tone of the voice and the attitude of the person speaking. The actual content (words said) account for roughly a third of communication.

Hence, written-only communication can easily be misunderstood. And when it comes to summarizing it in 140 characters then the misreading might skyrocket.

A blog or a website are not THE solution but they still are a solution, being a place where a sentence, an idea can be developed and explained precisely to an audience. And this is crucial.

As a test, look into summarizing the content of this piece in a Twitter-sized chapter while ensuring not losing the ideas and the context.

Content is crucial (that is definitely what inbound marketing is about) but, as part of a digital and/or social media strategy, clear content is crucial.

Back to life. Back to social media life. New content to come.


Tariq Krim has 5 ideas to Disrupt France

See on Scoop.itEntrepreneurship in the World

..There\’s been much debate this week across the media about whether the government\’s digital agenda as presented by Fleur Pellerin is truly proposing anything new and, with initiatives such as ParisTechCity, whether it might actually be going in…

See on