Millennials. THE population in fashion nowadays. The rulers of the new world and face of the startup world. Apparently.

Or, according to a recent article by the French magazine Stratégies, millennials are whiners, precious, superficial, narcissistic and so on… . In a few words a bunch of spoiled pussies, with no spark but the fear of life.

“Millennials” is a word used by everybody and for every reason. Mostly a marketing tool rather than proper language. However, it is now embedding everything that is wrong with society nowadays. Or seems to as the magazine points.

Beyond a single case, they are following on other news outlets now pointing the finger at a generation whose only goal is to “live life” while actually wandering through it aimlessly, so young and so tired at the same time. The Walking Dead anyone?

The writer gives the example of young employee, in her twenties, so bored of her job and her life. Until colleagues mention “pizza day”. Turning yet another dark gloomy pointless day into the #BestJobInTheWorld with a young lady suddenly pointing that she is  #LovingMyLife #Lucky, at least on Instagram. Hashtag galore to hide life despair.Poor baby.

Here we are now, Millennials, modern zombies roaming the world with no aim but likes on social media. We are afraid, bored and pointless.

“We” because I am a millennial. But as much as I may agree with the article Stratégies published, I can not deny the shameless attempt at creating buzz and sales that its very title is. The point here, beyond playing on people’s feelings (against younger generations) the way governments currently do with foreigners, is obviously clickbait.

And it worked. The article has been buzzing in France. Millennials are “shocked”, of course, others agree, and the noise does not stop.

I will leave the debate aside but, from a sheer marketing point of view, take note. They used cats (remember, cats and babies sell…), a seemingly aggressive title but worded in a way that makes it look neutral (in French at least) and a topic/keyword that is a trending one (Millennials and the lost/useless/whining generation).

Welcome to the triangle of buzz!

So, bottom line, which millennial do you think you are? ;)