marketing – This Is Sam's Town

May 17, 2023

5 tips for addressing B2B clients

5 tips for addressing B2B clients. By understanding their needs and creating solutions that address their pain points, you’ll be well on your way to building a successful B2B business.

May 10, 2023

Navigating Cultural Nuances and Local Regulations: Insights from a Marketing Expert on International Assignments

May 2, 2016

Millennials: A generation of pussies?

Millennials. THE population in fashion nowadays. The rulers of the new world and face of the startup world. Apparently. Or, according to a recent article by the French magazine Stratégies, millennials are whiners, precious, superficial, narcissistic and so on… . In a few words a bunch of spoiled pussies, with no spark but the fear of…

March 20, 2015

How to Run a Kick-Butt Kickstarter Campaign

Since Kickstarter launched just over five years ago, investors have pledged more than $1 billion dollars to help fund the thousands of creative projects featured on the crowdfunding platform. While these projects range in scale and success, entrepreneurs and small businesses are turning to Kickstarter to grow their brand and tap into the fast-paced, modern…

January 19, 2015

Going Freelance

After years of providing internal and external consulting, to colleagues, customers, business partners and startups, I am setting up shop and offering to assist with marketing, business development and digital management. Needing to review your brand’s presence on social media, develop a strategy ? Or looking at additional resources for content creation, copywriting or just…

December 3, 2014

Avoid burning your startup over marketing

Starting up is an adventure. Even if startups have become fashionable, they do remain actual companies. With the same basic principles governing them. Build, sale, make enough money to stay afloat and, hopefully, thrive. Yet, statistics still tell that half of the newborn companies will not make it past a few years. Even the recent…