Why content IS king: confessions of a Google spammer

Samuel Pavin

Ryan McGuire.Friends face 3.CC0

Disclaimer: This post was written by Jeff Deutsch and originally published on inbound.org. The original post can be read here:  Confessions of a Google spammer

The message of this post aligns with our philosophy of creating content and messages in order to reach out to customers. Beyond spamming and dark tactics, Google and other search engines keep adapting and evolving, moving towards making actual content – original, well-built – the number one currency for outreach and inbound marketing. 

Have a read and remember, content is king! 

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.

This blog post will tell you exactly why…

My Mindset in 2009

I never wanted to spam the Internet. Google made me…

View original post 2,640 more words

Let's explore picture. This is sams town

Embark on an adventure!

The world is mild. Earth has been mapped, internet allowed us to discover every single part of it – and more.

Where is the unknown nowadays? Mars? The universe or the deep sea?

Maybe, simply on our doorstep. Startups are thriving, not only because of fashion, not only because of a new way to work but also because they now represent an adventure, at least in the world of business.

Let’s embark on an adventure! Let’s rock the startup world!

Let's explore picture. This is sams town

Kickstarter post on thisissamstown.com

How to Run a Kick-Butt Kickstarter Campaign

Kickstarter post on thisissamstown.com

Since Kickstarter launched just over five years ago, investors have pledged more than $1 billion dollars to help fund the thousands of creative projects featured on the crowdfunding platform. While these projects range in scale and success, entrepreneurs and small businesses are turning to Kickstarter to grow their brand and tap into the fast-paced, modern approach to fundraising.

To run a successful Kickstarter campaign, there are a number of tried and true tips and guidelines to follow. Planning and funding before launching a campaign as well as following Kickstarters’ rules are just a few smart ways to accomplish your fundraising goal. Read for more details about Kickstarter as well as pro tips for your startup campaign.


Kickstarter Success on Thisissamstown.com



[This post was originally published on The Payroll blog, by SurePayroll – original post here]

The competitive advantages of startups on Thisissamstown.com

The competitive advantages of startups

Startups are the new darlings of job seekers, investors and markets. But what makes them so different and, first, more capable of achieving success in an ever growing competitive world.

They collaborate and work as a team

As opposed to traditional companies, this may be the number one feature that makes startups so different from corporations.
People – and departments – talk to each other, work together, in one word, collaborate.
Just compare it to a traditional model where, for example, the technical guys show mostly disdain for the marketing guys (who spend the money they are “creating”) and vice versa (marketers unhappy to work with people who can not explain what they are doing with real words … ).
As bad a joke as it sounds that is everyday business in far too many companies at the moment and something startups do not have to cope with. They are built on the actual principle of collaboration and sharing. Even with extended teams, even with staff dispersed all other the world.

They fail and rise again 

Startups are based on people, often a small amount and for a noticeable amount of them often built on a business model still to be validated. Recipe for failure ?
Maybe but not necessarily since these companies also know they may be wrong or could fail and that is part of their DNA. Which also means that with agile structures and agile minds, they are ready to pivot and completely turn around their whole business fast enough to avoid failure. Or rise from that crash with an other product/business already on the launchpad.
Since failure is definitely part of the startup equation, so shall be plan B, C, D and so on. And feel free to add numbers, invent letters or use visuals to name all the other backup plans.

They are eager to succeed 

With the risk of failure comes great will to succeed. A startup is a business run by a commando team all striving towards this one goal of making the company a success.
In real life that means not delaying this sensitive call or questioning sending this note to a customer. That also means going the extra mile to reach people and getting creative. Without the power of a renowned brand behind them, without a strong presence on the market or famed references, people have to make the difference. And find new ways to reach out to the most inaccessible contacts and make the most of every single opportunity to pitch, present or just get in touch with potential customers, advisors or ambassadors.

But … 

Beyond these advantages, startups need not to get lost and stick to basics.
Do you want unicorn employees or do you actually want people bringing in ideas but also participating in the reflection and adding value? Not just knowing it all and not developing – their own selves and the company.
Do you also need to burn funding on the perks race or rather on making sure the company can keep offering these perks forever ? That is staying in business and growing.
Last, depending on your market and product, do not burn your one shot on an MVP – make it an acceptable product at least.
And keep kicking giants in the … business!
Work hard, play harder, work even harder - on Thisissamstown.com

Work Hard, Play Harder, Work Even Harder

Work hard, play harder, work even harder - on Thisissamstown.com

“Work hard, play hard” … and beyond. Some words I have made mine in a slightly updated way.

Work hard, play harder, work even harder!

No bullshit. Living and working in a personally organised way but being held accountable for everything. This does translate in working remotely but getting things done. Working without a 9 to 5 schedule but still delivering and more.

Being free. But free to work and deliver.

Startups perk picture on thisissamstown.com

The one perk startups do not offer

Startups perk picture on thisissamstown.com

(Image credit : Alleywatch)

Want a startup job ? Everybody does nowadays. The “cool” jobs, teams of ninjas, rockstars and co, the ping-pong tables, free food and crazy offices in the Valley or some cool startup district.

And with high levels of funding and attractiveness, startups still can afford to fight for the best of the best over money and perks.

But the one perk is missing … 

As much as a hipster working on his Mac at Cool Beans can be a usual sight in San Francisco, it does seem that this same hipster will not be found, working, at a terrace in Paris or the beach, at Bondi.

Pure geographical logic.

Not really when considering the hip and promises of the startup world where “remote” is a common word.

However, a closer look at this world, the jobs advertised and the everyday chatting does uncover a bit of truth. Startups, the cool kids, are old geezers in the end.

“Telecommuting” vs “remote” 

Remote seems to be the word for startups. Telecommuting the one for all these corporations with employees allowed to work from home.

Yet, beyond wording the reality of working unattached to an actual desk takes different turns when comparing startups and larger corporations.

Yahoo! and Marissa Mayer did sound very corporate and old-fashioned when calling for a termination of remote work in the company. The corporation did look like a corporation.

However, from personal experience and encounters, an observation has to be made. Corporations do allow a lot more true remote work than startups do.

A quick look at jobs advertised on AngelList for instance does show some “Remote OK” ads. Out of which, the remote is basically about living in San Francisco, New York, etc … and having the possibility to work from home.

Not everybody is Buffer 

Remote, by Buffer’s definition is the ability to sit in a country, whichever it is, and work from there. They are a social media darling, with a transparent culture but have also truly embraced what remote is about.

Sure everybody likes to get a free coffee in the morning, relax on bean bags and play some video games during breaks. But how does it translate to simply being able to work and live the dream ?

Being able to work and travel, live abroad and deliver is priceless. That is a perk that should top all others.

But it does seem, in the end, that the cool kids only innovate, disrupt markets and industries but … do not dream.