(Reuters) – Britain’s tech start-up scene was having a bumper year in terms of new company creation, fresh funding and acquisitions by global tech players before voters decided to leave the European Union in Thursday’s referendum. Now high-profile companies are threatening to pull out or slow down plans to enter the UK market, international employees…
Millennials. THE population in fashion nowadays. The rulers of the new world and face of the startup world. Apparently.
Or, according to a recent article by the French magazine Stratégies, millennials are whiners, precious, superficial, narcissistic and so on… . In a few words a bunch of spoiled pussies, with no spark but the fear of life.
“Millennials” is a word used by everybody and for every reason. Mostly a marketing tool rather than proper language. However, it is now embedding everything that is wrong with society nowadays. Or seems to as the magazine points.
Beyond a single case, they are following on other news outlets now pointing the finger at a generation whose only goal is to “live life” while actually wandering through it aimlessly, so young and so tired at the same time. The Walking Dead anyone?
The writer gives the example of young employee, in her twenties, so bored of her job and her life. Until colleagues mention “pizza day”. Turning yet another dark gloomy pointless day into the #BestJobInTheWorld with a young lady suddenly pointing that she is #LovingMyLife #Lucky, at least on Instagram. Hashtag galore to hide life despair.Poor baby.
Here we are now, Millennials, modern zombies roaming the world with no aim but likes on social media. We are afraid, bored and pointless.
“We” because I am a millennial. But as much as I may agree with the article Stratégies published, I can not deny the shameless attempt at creating buzz and sales that its very title is. The point here, beyond playing on people’s feelings (against younger generations) the way governments currently do with foreigners, is obviously clickbait.
And it worked. The article has been buzzing in France. Millennials are “shocked”, of course, others agree, and the noise does not stop.
I will leave the debate aside but, from a sheer marketing point of view, take note. They used cats (remember, cats and babies sell…), a seemingly aggressive title but worded in a way that makes it look neutral (in French at least) and a topic/keyword that is a trending one (Millennials and the lost/useless/whining generation).
Welcome to the triangle of buzz!
So, bottom line, which millennial do you think you are? ;)
As a startup founder, should you hold on to your 100% ownership of the company or let go of some equity in the funding process? Bottom line, are you going to end up an employee again? And how does the pie-cutting work?
In a few words – graphics in fact, Funders and Founders have put together a great piece of information. An infographic about the splitting of equity, from startup idea to IPO:
“A hypothetical startup will get about $15,000 from family and friends, about $200,000 from an angel investor three months later, and about $2 Million from a VC another six months later. If all goes well.”
Keep reading on the Funders and Founders website, the full article is HERE.
Teens are on Snapchat. Facebook is dead – but records 1.55 billion users. Pinterest was and is the new visual thing while Instagram is in the top 3.
In a few sentences, that is the logic of social media summed up.
It is a strange, ever-changing world of magic and fantasy where trolls cross path with gurus and ninjas.
As businesses are making their way towards digital and social media adoption, they also face the dark side of this force to be reckoned with.
Every business can easily create a Facebook page, a Twitter account or any other presence on one – or many – of the numerous networks available. Yet, social presence, especially for businesses, has to be handled like the business itself.
Social media require strategy
A business plan is a mandatory path to starting a business and following a defined line. Strategy and planning is similarly needed for social media. Here are some of the basics to keep in mind when getting started:
- Audit your brand, message, audience and competition. Define where you stand, what the voice of your business is and who – and where – your audience is.
- Define the main – most relevant – media to use to listen, reach out and engage with your audience. Nobody can be everywhere and do everything. Select the top 3-4 relevant networks and focus on these. Add some others, if relevant, once the foundations have been set.
- Create a playbook. Every network has its own parameters and special features. Prepare materials and documentation for all of them. Starting with profiles. Even if the profiles have to be consistent, the size of pictures will differ and so will banners (where some may be leveraged for added communication) and the number of characters allowed in each bio. Get some templates ready for posts and pictures as well.
- Plan. Planning is the crucial part. Put together an editorial calendar and global repository (if many team members are involved) for content. Create and curate content relevant to your market and industry, stay on top of trends to feed your content machine and plan the posting.
- Be human. No need to be a robot. No need to wear a positivity mask (I would call your bullshit). Just ensure having human beings behind the tools. Acting like humans.
There is plenty more to say but follow these pieces of advice and you should, at least, be off to a good (educated) start.
Then, I am only a tweet or email away – and a human ;)
[Please note that I initially posted this article on Medium where you can read it all]
“What is a long read when it is about a whole country’s future?”
Policy Hack happened. The posts, articles and interviews are now gone. The first takes from the recent activity suggest that the effort still needs to be structured. There has been a lot of buzz and excitement with a whole startup community happy and eager to push its ideas to the current government but, like for any startup, thinking and planning is crucial.
There have now been some ideas bounced here and there and a beta done. It is now time to sit down for a second and make use of the whiteboard.
This is demonstrated by the simple fact that StartupAus “will now curate the content” of the OurSay posts and compile it with the ideas from the policy hack. A task which should have happened prior to the policy hack, not only to bring value to discussions but also define the “champions” who would be invited to discuss these ideas during the hack.
In this particular case, the thinking will be done after the acting. No time wasted but, at the same time a whole day resulting in standard takeaways and some “niche” ideas.
Overall, the policy hack day has been a great success, bringing members of the ecosystem together and feeding the government with smart input and directions. Well done Wyatt Roy and all! However, sometimes, noise is too much noise and critical items may be overlooked. Or, at least, not mentioned a lot in the variety of posts, tweets, etc. published after this event.
Building on experience and bringing an outside look to the table, here are my main talking points about innovation and startup success for Australia.
SXSW, South by South West, the one massive event for all things, music, film and interactive (startups, innovation, etc…) has made the headlines for a different reason than the usual hype and noise. After cancelling two panels about harassment in the tech industry, the event organisers have faced a serious backlash and the likes of Buzzfeed and Vox even threatened to withdraw from the event.
Between the outrage and the risk to lose two prominent media (which could have created a move followed by more), SXSW have now re-instated one of the panels and are even thinking about having a forum about online harassment according to Recode.
Announcements are yet to come but it seems SXSW have successfully been bullied into accepting to speak about bullying and harassment.