Category: Entrepreneurship – general
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The competitive advantages of startups
Startups are the new darlings of job seekers, investors and markets. But what makes them so different and, first, more capable of achieving success in an ever growing competitive world. They collaborate and work as a team As opposed to traditional companies, this may be the number one feature that makes startups so different from corporations. People…
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Work Hard, Play Harder, Work Even Harder
“Work hard, play hard” … and beyond. Some words I have made mine in a slightly updated way. Work hard, play harder, work even harder! No bullshit. Living and working in a personally organised way but being held accountable for everything. This does translate in working remotely but getting things done. Working without a 9…
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The one perk startups do not offer
Want a startup job ? Everybody does nowadays. The “cool” jobs, teams of ninjas, rockstars and co, the ping-pong tables, free food and crazy offices in the Valley or some cool startup district. And with high levels of funding and attractiveness, startups still can afford to fight for the best of the best over money…
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Going Freelance
After years of providing internal and external consulting, to colleagues, customers, business partners and startups, I am setting up shop and offering to assist with marketing, business development and digital management. Needing to review your brand’s presence on social media, develop a strategy ? Or looking at additional resources for content creation, copywriting or just…
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Avoid burning your startup over marketing
Starting up is an adventure. Even if startups have become fashionable, they do remain actual companies. With the same basic principles governing them. Build, sale, make enough money to stay afloat and, hopefully, thrive. Yet, statistics still tell that half of the newborn companies will not make it past a few years. Even the recent…
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