Category: Social Media – general

• November 5, 2015

  Social Media for Business: Avoid the Dark Side of the Hype

  Teens are on Snapchat. Facebook is dead – but records 1.55 billion users. Pinterest was and is the new visual thing while Instagram is in the top 3. In a few sentences, that is the logic of social media summed up. It is a strange, ever-changing world of magic and fantasy where trolls cross path…
• September 26, 2015

  Social media management 101: use a dashboard, use Hootsuite

  Most people engaged in social media management will tell you the same, you should use dashboards (like Hootsuite which I am focusing on here) and other tools to make your daily life easier. With an ever-growing base of tools and social networks, having one place to rule them all (or some of them at least)…
• January 7, 2015

  An Über apology

  

  A little before Christmas, the worst happened in Sydney. Martin Place suddenly became the center of attention when one man took hostages the customers of a café and the the whole started fearing about whatever was happening at that time. In the wake of this event, Uber sent a communication that would trigger an immediate…
• December 4, 2014

  The Art of Social Media, a book in review

  

  Social media, is it really an art ? Whatever the right answer – if any – may be, Guy Kawasaki and Peg Fitzpatrick are saying yes to it with their upcoming book, “The Art of Social Media”. With the book due to be available in just a few hours (on the 4th of December), what…
• September 11, 2014

  Me, Myself And I : The Many Us On Social Networks

  

  Social networks and social media accounts. Not only for individuals but also businesses, leisure, sports, etc. Quite the basic standard nowadays. But what about multi-tasking individuals. The many faces of me Even if not being tech-savvy, most people tend to “exist” on various social networks. A single person may easily be found on the likes…
• May 28, 2014

  Social Media FOMO and Politics in Business

  

  Social Media, social networks and the overall new social behaviours. Old stuff for some and look into the future for others. When youth knows but does not A scary discovery, even in top schools and marketing courses, people know about social media, have accounts but mostly no clue about the actual use of them in…