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Avoid burning your startup over marketing

Starting up is an adventure. Even if startups have become fashionable, they do remain actual companies. With the same basic principles governing them. Build, sale, make enough money to stay afloat and, hopefully, thrive. Yet, statistics still tell that half of the newborn companies will not make it past a few years. Even the recent…
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The era of the typewriter and the future of writing
We live in a new era. A modern era of technology, connected tools – the Internet of Things – phones smarter than their users and definitely a time of numerous and fast changes. Still, having a quick look through the window of my Mac, the world seems to be going backwards on some specific matters.…


