Dead to the world (of WordPress)

Heartbeat sams town wordpress

Heartbeat – no heartbeat – heartbeat – heartbeat … back to life. Social Media life.

A short post to signal my being back from the darkest corners of life (hell ?) … or not. That is depending on the reading of activity and workload associated with not taking the time to finalize the dozen of draft articles I have in here.

Quite the worst example of social media practice.

While keeping a good Twitter activity, a fair one while curating topics (Entrepreneurship in the World, on Scoop.it), my blog dedication has been so low I can but be ashamed of my very poor social media management.

Because as part of the tools set I am using, the blog is the place where my very own content can be shared and not only in a limited 140-characters style.

As part of a social media strategy, any company/individual shall have a place where ideas can be developed.

Indeed communication – the real-life one when people speak to each other – is mainly based on the tone of the voice and the attitude of the person speaking. The actual content (words said) account for roughly a third of communication.

Hence, written-only communication can easily be misunderstood. And when it comes to summarizing it in 140 characters then the misreading might skyrocket.

A blog or a website are not THE solution but they still are a solution, being a place where a sentence, an idea can be developed and explained precisely to an audience. And this is crucial.

As a test, look into summarizing the content of this piece in a Twitter-sized chapter while ensuring not losing the ideas and the context.

Content is crucial (that is definitely what inbound marketing is about) but, as part of a digital and/or social media strategy, clear content is crucial.

Back to life. Back to social media life. New content to come.

 

Advertisements

Please feel free to let me know what you think

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s