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Entrepreneur of the future, a French student and a train
Oh French youth, how happy you make me for once ! Entrepreneur is the word here and building a startup the context. And this has been the basis for a glorious moment of sharing experience and discussing what entrepreneurship really is about. Here is the story of the student and the train. No fairy tale…
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Pub Marketing & key message
An easy best practice and example of nicely tuned message. A small piece of paper stuck on the tips’ bucket and a message appealing to customers in a pub where rugby is on display (e.g. Very few teens around). Most having fun anyway and the thing having the potential to turn into a contest for…
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Cool and social startup events, a dream or reality ?
Be social. Real social. Not on social networks, not through media but in person. This is the new challenge of social. Too many computer friends, too few real-life contacts. This little shout out draws its origin in my attending some startup events in France. Once again (see “The kid startup … “) Where the young,…
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The lean model : startup history X
The lean startup model is the new fashion. Developed already in the startup world and developing in the corporate world too now. Yet, aside from calling lean a management model based partly on logic and partly on speed, this “lean” approach can also turn into a stamp of approval for failure too. And failure is…
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Train your discomfort
Entrepreneurs, startup enthusiasts or just employees or average Joes, everybody striving to improve, be it in work, sport or personal life, has to go beyond habits and comfort. It is easy to do what we like. Or pick a topic of interest and become knowledgeable about it. Improvements come through challenges. After a discussion I…
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This Is Sam's Town 