Category: Social Media – general
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How to optimise your Twitter engagement

Everybody tweets. Twitter has now been adopted both by the public and brands; people have to be on Twitter to exist (kind of) and timelines are now looking like never-ending rolling text. The village square has become quite a metropolis in fact. So, as an individual or small business, how can you show up in…
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Where is my niche ?

Blogging advice : blog often, provide quality content, push it on social networks and … find your niche. But where is your niche ? Just a few condensed bits of what is being advised on the Web almost every second. By social media experts, by social marketing experts, by whoever has an opinion to voice…
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Social media tools for blogging … or not

Social media and networks are one of the biggest revolutions having happened in business over the past years or decade. With the birth of Facebook, Twitter, Instagram and … WordPress, our digital world has changed a lot and our real life has taken the same blow. Who does not have at least a couple of…
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The good, the bad (and ugly) use of Twitter for customer service

Social media. The word is everywhere and corporations are getting there little by little, for marketing, for engaging customers, driving sales but also to provide customer service or support via Twitter. This is a “new” trend and large companies are actually setting up accounts – or using some current ones – in order to provide…

